A portfolio case study exploring a premium DTC skincare brand identity, packaging direction, ecommerce storefront design, and launch campaign assets.
This portfolio concept considers how a DTC skincare brand can establish a clear visual position in a crowded beauty market. The brief called for a cohesive identity and ecommerce experience that made the product line easy to understand.
The work brought together brand strategy, an organic visual system, packaging concepts, storefront layouts, and launch-ready email and social assets. Each deliverable was designed to support a consistent product presentation.
The resulting portfolio direction demonstrates how a connected identity and ecommerce design system can carry a product story across packaging, storefront, email, and social touchpoints.
This concept centers on making a premium skincare product story clear and recognizable across its customer touchpoints.
Design Scope
Brand identity and ecommerce
Discuss a tailored brand identity, packaging, storefront, or launch asset scope.
