How we helped a multi-location medical practice increase new patient appointments by 65% through strategic rebranding and website redesign.
Coastal Medical Group, a 15-physician practice with 3 locations, struggled with an outdated brand that failed to communicate their advanced care capabilities. Their website had poor mobile experience and no online booking, resulting in lost patients to competitors with modern digital presence. New patient inquiries had declined 20% year-over-year despite increased marketing spend.
We developed a comprehensive rebrand focused on trust, expertise, and accessibility. The new visual identity balanced clinical professionalism with warmth and approachability. We redesigned the website with patient-centered UX, integrated online appointment scheduling, and optimized for local search. Every touchpoint was designed to reduce friction in the patient journey from search to scheduled appointment.
The brand transformation helped patients perceive Coastal Medical Group as more modern, accessible, and trustworthy. Within 6 months, new patient appointments increased 65%, website bounce rate decreased 42%, and online booking accounted for 38% of all appointments. The practice reported patients frequently commenting on the "modern, professional" feel of the brand.
GraphicDigits understood healthcare. They didn't just make us look better — they made it easier for patients to choose us and book appointments. The ROI has been remarkable.
Sarah Mitchell
Managing Partner, Coastal Medical Group
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